The event that brings together fashion, discounts and well-known faces in the south of the country is back. The third edition will feature a performance by the artist Milhanas, the participation of digital influencer Helena Coelho and activities for the whole family.

For the third consecutive year, Designer Outlet Algarve brings back the Fashion Festival, an event in collaboration with Vogue Portugal magazine that promises four unforgettable days, full of fashion, live music and exclusive discounts of up to 80% on prestigious brands (Boss , Guess, Calvin Klein, Puma, among many others).

This year, the festival will take place from July 25th to 28th and will feature a performance by singer and songwriter Milhanas, who represented Portugal at Eurovision 2024, with a concert scheduled for July 26th at 7pm. Digital influencer Helena Coelho will also be present on July 27th, at the Meeting Place, for a Beauty Talk where she will discuss beauty and makeup trends, followed by a question and answer session, complete with giveaways.

Among the initiatives highlighted for this edition, visitors will be able to explore the creations of illustrator Nuno da Costa, made exclusively for Vogue Portugal, take photos in Vogue's Photobox and remember some of the most memorable covers of the famous fashion publication, which will be on display in augmented reality, providing an immersive digital experience.

The festival will feature live music every day, ensuring constant entertainment with the presence of a saxophonist, street entertainment with treats and a local illustrator who will perform live illustrations at the Meeting Place.

In the lounge area, visitors will also be able to enjoy moments of relaxation, with comfortable areas to relax and enjoy the surroundings. There will be free popcorn and cotton candy, as well as a Glitter Bar where attendees can add a touch of sparkle to their appearance.

“It is with great enthusiasm that we welcome the third edition of the Fashion Festival at Designer Outlet Algarve, again in partnership with Vogue Portugal. This event offers a unique opportunity for fashion lovers, allowing them to discover their favorite brands at exclusive prices, while enjoying a diverse program of live music, entertainment and interactive experiences. We are confident that this edition will be unforgettable for all visitors", declares Nikola Grđan, General Director of Designer Outlet Algarve.

The Fashion Festival will take place between the 25th and 28th of July at Designer Outlet Algarve, with stores open until 11pm.